As Digital Marketing Specialist at Southern California Reproductive Center, I lead content and brand storytelling across TikTok, Instagram, YouTube, Pinterest, and X—overseeing everything from campaign strategy to brand activations and performance tracking. I develop content calendars, craft social-first narratives, and drive engagement through community management and event outreach. My hands-on experience managing creative, copy, and campaign execution across digital, print, and in-person “on the ground” channels has given me a deep understanding of how to craft a brand voice that feels authentic and community-focused.